“In the business of creating brands, what we say is just as important as how we say it.
That is what I have learned as Creative / Art Director through the years”.
Passionate creative and brand builder. As an Art Director, I am the former General Creative Director of arguably two of the most important advertising agencies in Venezuela. I have thorough experience in both, local digital agencies like "La Web", and Global Advertising networks like BBDO, Leo Burnett, Saatchi & Saatchi, and Publicis, and, together we have developed and supported great brands as such as Pepsi, Kellogg’s, Heinz, McDonald`s, Chrysler, Procter & Gamble, DIAGEO, Empresas Polar, Coca-Cola, Nestlé, HBO, Discovery Channel, International Amnesty, and UNICEF among others, being lucky enough to be awarded more than 120 International and National recognitions, including the first and only Clio Award for Venezuela.
Great brands and clients has trusted me and my teams to create amazing and awarded campaigns and content pieces.
