Content Strategy and Concepts
All we consume is content, branded or not. The fight is for just two seconds of attention, a click that takes to another, and maybe a little after, a Like, hopefully, a Share or a comment; in order to engage and be truly relevant, it is important to keep ideas Data and Strategy aligned, and focused on how they can connect and spread. Today more than ever, a brand is nothing but the gut that people feel when it touches their life