Olive Oils From Spain wanted to invite Americans to experience Spanish culture through food, so we joined forces with Havas Madrid and created All in A Drop. Directed by Andrew De Zen of Rebolucion Spain, the hero film treats a single drop of Spanish Extra Virgin Olive Oil as a gateway to the country’s flavors, traditions, and the ritual of sobremesa, moving through shared meals and landscapes across Spain. Launched across social, connected TV, online video, audio, OOH, and experiential,
the campaign aimed to distinguish Spanish Olive Oil by emphasizing its cultural heritage as much
as its culinary qualities, All in a Drip in a Drop. Ooouuiii!!