A Minor Crime is a three-spot radio campaign that takes listeners inside three hyperrealistic adult criminal scenarios: a courtroom sentencing, a police interrogation, a prison lawyer meeting, and reveals that the voice at the centre of each is a child's.
The Verdict. The Interrogatory. The Visit. Each spot is a complete dramatic scene, written and performed with the precision and tonal commitment of prestige crime audio. The sound design places the listener physically inside each environment. The performances are fully realised. Everything is adult. Everything is serious. And then a child speaks.
The campaign was built on a single insight: the emotional distance between a neglected child and an adult criminal is something people accept because they have never been forced to hear them as the same person. A Minor Crime removes that distance. The little girl's voice, receiving a 125-year sentence, is the neglected child that Amigos for Kids works to reach. The little boy in the interrogation room, sharp, untouchable, and undone by the mention of his mother, is the child who didn't have someone step in. The prisoner negotiating fifteen years of prison time is the adult outcome of a preventable childhood.
"Inside an adult criminal, there's a hurt child." The tagline doesn't argue. It confirms what the listener just heard, and felt.